Rabia Mushtaq

Communication Manager, Project Seahorse

Rabia Mushtaq is the new Communications Manager at Project Seahorse, bringing over 13 years of expertise in strategic communications and campaign leadership. She has a proven track record of developing and executing high-impact campaigns that drive behavioral change and raise awareness of critical environmental and social issues. Her approach combines consumer research, digital trends, and cultural awareness, with a keen understanding of societal shifts—ensuring every element resonates like a well-orchestrated piece of music.

Contact

Email: r.mushtaq at oceans.ubc.ca

Phone: +1 604-827-5141

Rabia has a long history of successful communications work in Thailand, as a key team member for WildAid, WWF Thailand, Population Services International and UN Women. Her work spans various sectors, including wildlife conservation, public health, and inclusive gender rights. She has designed and implemented behavior change communication strategies that led to significant national-level reductions in the consumption of endangered wildlife products.

Her experience extends to marine conservation, where she has led shark conservation campaigns on social media, produced documentaries, and secured pro bono media coverage, contributing to a decline in shark fin consumption in Thailand. Rabia has also championed innovative approaches to improve access to health services within the LGBTQIA+ community. Her achievements have earned her the ‘Young Communicator of the Year’ award at the 2016 Asia-Pacific Communication Awards.

Rabia holds a Bachelor of Communication Arts from Assumption University, Bangkok, Thailand, and is currently pursuing a Post-Degree Diploma in Marketing Management from Langara College, Vancouver, BC. Throughout her career, she has established herself as a Behavior Change Communications Specialist, Campaigner, and Storyteller, consistently working at the intersection of advocacy, public awareness, and government collaboration to deliver impactful solutions to pressing global challenges.